Shoedazzle Lead Mini Cart (Mobile)
This lead mini cart experience entices lead customers to convert to becoming a VIP member. Lead users are introduced to the VIP promotional shopping experience and are rewarded each time they add more items to the bag.
The Problem
Our current acquisition team struggled to improve the current lead to VIP conversion rate. The business was looking for solutions to replace the current add-to-bag and upsell interstitial we had for Shoedazzle. They requested a mini cart as a replacement since this concept worked for other brands such as Savage x Fenty & Fabkids.
Design Planning & Research - Competitor Analysis
After identifying the problem, the next step involves design, planning and research. I began by conducting a competitor analysis to research best practices. Based on my findings, I was able to ideate key mini-cart features that would be suitable for the Shoedazzle brand.
The Solution
After gaining more insight, I was able to design a mini-cart experience that increased lead conversion rates by over 80%. Adding promotional incentives increased users behavior to add more units per transaction while also converting from a lead user to VIP. Here is the prototype below.
